What comes after innovation?
Lab to Market
The following quote from the UC San Diego Rady School of Management Lab to Market website encapsulates an important challenge that is faced by technology innovators, including university scientists considering the commercialization of novel technology:
"New ideas are all around us...
And the real business challenge lies in deciding which innovative ideas can be translated into viable, valuable market opportunities. How do you determine if a business idea is viable? Which products are worth taking to market? Is this idea big enough to drive a company?”
Rady MBA students often have current or prior industry experience in various technology and business sectors. In parallel with their general education in the areas of business analytics and finance, these MBA candidates are taught to perform market research, concept validation, feasibility studies, as well as development of a business model and market strategy.
If you have a technology-based product or service concept and would like assistance in evaluating the commercial opportunity, or identifying a potential business partner among current Rady MBA candidates, contact firstname.lastname@example.org
California Institute for Innovation and Development (CIID)
This organization was founded within the Rady School of Management to support and catalyze the University of California’s innovation leadership and entrepreneurship initiatives, and has grown to include the StartR and mystartupXX accelerator programs, Triton Innovation Challenge, Rady Innovation Fellows, Rady Venture Fund and Idea Connect.
All of these programs, combined with the many other unique learning opportunities of the Rady School, provide students with the opportunity to explore the many sides of innovation and entrepreneurship.
For more information on these programs, visit this CIID site.